“…Performance improvement practitioners face a number of challenges in conducting needs assessments. First, needs assessment is carried out in many different contexts and for many different purposes (Moseley & Heaney, 1994). As such, even the term needs assessment is often used incorrectly and interchangeably with related terms such as needs analysis, front‐end analysis, training‐needs analysis, and needs surveys (Watkins, Leigh, Platt, & Kaufman, 1998).…”