With a limited body of literature examining residents’
preferences for Extension topic areas, this brief report examined the educational
interests of Utah residents. It explores opportunities for future programming based on
residents’ preferences for topic areas and their information-seeking behaviors. Data
were gathered from Utah residents in May 2021 via an online Qualtrics survey (n = 668).
Results showed the topics of highest interest to Utah residents were strengthening
family relationships, emergency preparedness, mental health, food storage, and healthy
couples’ relationships. Residents’ information-seeking behaviors were somewhat
consistent with their interests; residents searched most frequently for information on
mental health, strengthening family relationships, nutrition education, financial
planning, and healthy couples’ relationships. Extension organizations are encouraged to
learn more about residents’ interests and participation preferences to recruit and
retain participants, given changing societal trends.