“…(2013), Thurlow/Poff (2013), Herring/Androutsopoulos 2015, and most recently, Dürscheid/Frick (2016) have analyzed multiple aspects of CMC, with a clear focus on graphematical, interactional and pragmatic aspects. 3 Swiss text messages, the very first popular form of mobile graphic communication, have been intensely investigated, as can be seen in the aforementioned books and also from the articles and monographs written in the context of the Swiss SNSF research project "SMS communication in Switzerland" (project number: CRSII1_136230): see, e. g., Bucher (2016), Cathomas (2015), Cathomas et al (2015), Jucker/Dürscheid (2012), Grünert (2011), Morel et al (2012), Morel (2016), Frick (in print), Stark (2012), Robert-Tissot (2015), Ueberwasser (2013). 4 In contrast to this, and quite surprisingly given the omnipresence of mobile messengers in our daily lives, systematic research on WhatsApp messages is, at the time of writing, quite lacking.…”