2024
DOI: 10.1177/00208345241291109
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Negative Campaigning and Vote Choice: Rationale, Trends, and Future Research

Alexander Makulilo

Abstract: Negative campaigning is a worldwide phenomenon. As a strategy for mobilizing support, it affects the electorate and democracy. However, its effectiveness varies across space and time. While some studies assert that negativity depresses voter turnout, thereby delegitimizing the electoral process, others provide conflicting results that such campaigns mobilize voters since they supply information critical for their participation. There are three nuanced outcomes resulting from negative campaigning: the target el… Show more

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