Negative Emotions in Marketing Research

Babin, Barry J.; Darden, William R.; Shreveport,; Lousiana,; Babin, Laurie A.

doi:10.1016/s0148-2963(97)00124-0

Cited by 140 publications

(86 citation statements)

References 38 publications

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“…Relationships between consumers' mood and purchase intent have been found in several empirical studies in marketing and psychology. Mood states are present in virtually every shopping encounter and are likely to influence what is purchased and when, how much is purchased, how carefully one compares products before making a selection, and even one's intent to repurchase a brand or product (Babin, Dardin, & Griffin, 1994). According to Swinyard (1993), when the consumer was in a good mood during shopping, he or she was more likely to spend extra time shopping in the department and store and to purchase more products.…”

Section: Mood and Purchase Intentionmentioning

confidence: 99%

On-line product presentation: Effects on mood, perceived risk, and purchase intention

2005

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Because the Internet purchase of apparel is risky, there is a strong need to develop better visual product presentation on-line that may give some sense of fit and other tactile experience to reduce perceived risk and create pleasurable shopping experiences. Toward this end, the effect of product presentation on consumer responses was examined here. In addition, the relationships among variables were investigated to provide details of the nature of the effect of product presentation. This study employed a 2 ؋ 2 between-subjects factorial design: product movement (product in motion vs. product not in motion) ؋ image size (large vs. small). Mock Web sites were created to closely mimic the design of actual Web sites. Two hundred forty-four female undergraduates logged on and evaluated two pairs of pants under the same treatment conditions. The present research showed (a) main effects for product movement on mood, perceived risk, and apparel purchase intention; (b) an interaction between product movement and image size on apparel purchase intention; (c) a negative relationship between mood and perceived risk; (d) a positive relation-

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Section: Mood and Purchase Intentionmentioning

confidence: 99%

On-line product presentation: Effects on mood, perceived risk, and purchase intention

2005

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“…Conversely, a person in a bad mood will perceive the service consumption experience in a more negative way. Negative affective states are related to negatively toned cognitions such that the consumer is likely to evaluate the experience as worse than expected (Babin, Darden, & Babin, 1998). Wirtz and Bateson (1999) conducted a study that investigated whether the two dimensions of affect -pleasure and arousal -interact in determining satisfaction in a manner similar to their interaction with influence approach/avoidance behaviors.…”

Section: Consumer Satisfactionmentioning

confidence: 99%

The role of preconsumption affect in postpurchase evaluation of services

2000

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“…We will argue that the inclusion of negative affective or feeling outcome could improve the predictive validity and exploratory power of our behavioural model by explaining a greater part of the variance in food interests and consumption. The positive±negative dichotomy is also confirmed in the consumer literature, but few applied studies have concerned the measurement quality or discriminant validity between positive and negative feelings (Babin et al, 1998). In the attitude strength literature, both positive and negative feelings or attitudes are also conceptualised as ambivalence (Thompson et al, 1995).…”

Section: Introductionmentioning

confidence: 95%