Negative Engagement

Lievonen, Matias; Luoma‐aho, Vilma; Bowden, Jana

doi:10.1002/9781119167600.ch36

Cited by 13 publications

(10 citation statements)

References 60 publications

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“…Although public engagement is generally associated with positive outcomes, it should be noted that scholars distinguish between positive and negative engagement, suggesting that the latter may lead to the “denial, rejection, avoidance and negative word-of-mouth” of an organization [ 17 ]. For example, in the context of a crisis, it has been found that certain types of engagement may generate misinformation and undermine the authority of crisis management agencies [ 18 ].…”

Section: Introductionmentioning

confidence: 99%

Texas Public Agencies’ Tweets and Public Engagement During the COVID-19 Pandemic: Natural Language Processing Approach

Tang¹,

Liu²,

Thomas³

et al. 2021

JMIR Public Health Surveill

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Background The ongoing COVID-19 pandemic is characterized by different morbidity and mortality rates across different states, cities, rural areas, and diverse neighborhoods. The absence of a national strategy for battling the pandemic also leaves state and local governments responsible for creating their own response strategies and policies. Objective This study examines the content of COVID-19–related tweets posted by public health agencies in Texas and how content characteristics can predict the level of public engagement. Methods All COVID-19–related tweets (N=7269) posted by Texas public agencies during the first 6 months of 2020 were classified in terms of each tweet’s functions (whether the tweet provides information, promotes action, or builds community), the preventative measures mentioned, and the health beliefs discussed, by using natural language processing. Hierarchical linear regressions were conducted to explore how tweet content predicted public engagement. Results The information function was the most prominent function, followed by the action or community functions. Beliefs regarding susceptibility, severity, and benefits were the most frequently covered health beliefs. Tweets that served the information or action functions were more likely to be retweeted, while tweets that served the action and community functions were more likely to be liked. Tweets that provided susceptibility information resulted in the most public engagement in terms of the number of retweets and likes. Conclusions Public health agencies should continue to use Twitter to disseminate information, promote action, and build communities. They need to improve their strategies for designing social media messages about the benefits of disease prevention behaviors and audiences’ self-efficacy.

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Section: Introductionmentioning

confidence: 99%

Texas Public Agencies’ Tweets and Public Engagement During the COVID-19 Pandemic: Natural Language Processing Approach

Tang¹,

Liu²,

Thomas³

et al. 2021

JMIR Public Health Surveill

View full text Add to dashboard Cite

show abstract

“…Fourth and relatedly, the above examples also imply SE's broad valence, ranging from positive‐, to neutral‐, to negative SE (e.g., Lievonen et al, 2018). Here, stakeholders' favorable, constructive, or supportive role‐related engagement reveals their positive SE (e.g., customers' or employees' firm‐related advocacy), while negative SE reflects a stakeholder's unfavorable, unsupportive, or injurious engagement that is intended to hinder, harm, or damage particular others (e.g., by setting up a vendor to fail; by sabotaging a customer relationship, or by limiting a coworker's resource access; Hollebeek & Chen, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement

Hollebeek

Sprott

Urbonavičius

et al. 2022

Psychology and Marketing

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Prior research has established the key impact of customers' Big Five personality traits (e.g., agreeableness/conscientiousness) on their brand engagement, suggesting that individuals exhibiting differing personality traits engage differently with brands. In parallel, extending influential customer engagement research, stakeholder engagement, which covers any stakeholder's (e.g., a customer's, supplier's, employee's, or competitor's) engagement in his/her role‐related interactions, activities, and relationships, is rapidly gaining momentum. However, despite existing acumen in both areas, little remains known regarding the effect of stakeholders' antisocial or maladaptive dark triad‐based personality traits, including machiavellianism, narcissism, and psychopathy, on the focal antisocial stakeholder's, and his/her interactee', role‐related engagement, as therefore explored in this paper. To address these issues, we develop a conceptual model and an associated set of propositions that outline the nature of a stakeholder's machiavellian, narcissistic, and psychopathic role‐related engagement and its effect on his/her interactee's engagement. We conclude by outlining pertinent theoretical and managerial implications that arise from our analyses.

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“…In other words, an expectation of the risk communication manager may be that she is required to work more than 40 hours per week and anything less would be considered disengagement; overworking is equated with being engaged, where the work of the risk manager objectified as the “workhorse” without consideration for the person. The high expectations of risk communication managers over time could lead to them maliciously harming the organization with retaliation (Lievonen et al, 2018). Heath (2013) suggested that processes, like managing risk communication, should never be favored over the people involved; this advice should be heeded by those of who oversee risk communication managers.…”

Section: Rethinking Communication Decentralizationmentioning

confidence: 99%

Expanding the discussion on internal management of risk communication: A critique of the current risk communication literature

Lemon

VanDyke

2021

Public Relations Inquiry

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The purpose of this paper is to build from the infrastructural approach to risk communication, rethink the internal management of risk communication, and critique the current literature’s discussion of how risks emerge, the role of the risk communication manager, and the decentralization of the risk communication function. Some of the risk communication literature is too general in terms of recognizing the nuance of the locus of risk, and the role(s) of stakeholders and communicators, which limit understanding that could extend and enrich current risk communication literature. In doing so, the conceptualization of where risk may occur broadens and research-based recommendations are developed from varied contexts to offer specific guidelines for future research to better understand the role of “internal” in risk communication and its practice. All of these points are not to diminish previous risk communication scholarship, but rather to refine and complement the current understanding so the management and communication of risk continues to enhance society as a whole.

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Negative Engagement

Cited by 13 publications

References 60 publications

Texas Public Agencies’ Tweets and Public Engagement During the COVID-19 Pandemic: Natural Language Processing Approach

Texas Public Agencies’ Tweets and Public Engagement During the COVID-19 Pandemic: Natural Language Processing Approach

Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement

Expanding the discussion on internal management of risk communication: A critique of the current risk communication literature

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