“…The responsibility for cognitive health and the blame for cognitive decline in old age might be shifted onto those who do not follow health and prevention recommendations and thus fail or refuse to live their lives in a healthy, active, and socially acceptable manner (Forlini & Hall, 2017). In interaction with degrading and objectifying images of dementia (Harvey & Brookes, 2019;Low & Purwaningrum, 2020), the strong emphasis on individual responsibility might support "victim-blaming of those living with dementia and result in increased stigmatization" (Lawless et al, 2018(Lawless et al, , p. 1548; see also Harris et al, 2016;Mohr et al, 2021;Peel, 2014). The responsibilization of cognitive aging could hence contribute to new forms of ageisms which replace the earlier general angst of aging with a specific fear of frailty, inability, and loss of cognitive abilities (Holstein & Minkler, 2003), and reinforce a devaluation of those who, due to physical and cognitive decline, can no longer comply with the ideal of self-reliant, successful aging.…”