“…Many studies in social psychology document the negativity bias (e.g., Baumeister, Bratslavsky, Finkenauer, and Vohs, 2001;Ito, Larsen, Smith, and Cacioppo, 1998;Vaish, Grossmann, and Woodward, 2008 and many others) which posits that negative information has a greater impact on individuals than positive information. When comparing positive and negative words on intensity, various scholars argue that negative words are perceived as more intense than their positive counterparts (e.g., Crandall, 1975;Jing-Schmidt, 2007;Liebrecht, Hustinx, and Van Mulken, 2012). These findings have implications for language intensity in news texts: After all, if equivalent information is presented in negative rather than with positive terms (cf.…”