“…Some research suggests a general advantage for more emotionally arousing content online (Brady, Wills, Jost, Tucker, & Bavel, 2017;Stieglitz & Dang-Xuan, 2013; but see critiques in; Burton, Cruz, & Hahn, 2021). Other research suggests an advantage for negative content, finding evidence for negativity in online "fake news" articles (Acerbi, 2019), within online "echo chambers" (Asatani, Yamano, Sakaki, & Sakata, 2021;Del Vicario et al, 2016), in tweets about political events (Bellovary, Young, & Goldenberg, 2021;de León & Trilling, 2021;Schöne, Parkinson, & Goldenberg, 2021), in tweets about electoral conspiracy theories (Youngblood et al, 2021) and in tweets about a climate change summit (Hansen, Arvidsson, Nielsen, Colleoni, & Etter, 2011). However, this is not universal, other research has found evidence for positivity bias in the sharing of news content on social media (Bakshy, Hofman, Mason, & Watts, 2011;Trilling, Tolochko, & Burscher, 2017).…”