“…There have been numerous calls for scholars to be more mindful of emerging changes in the global business environment, (e.g., Buckley & Lessard, 2005;Doh, 2015;Ghauri et al, 2021). Arikan and Shenkar (2021) suggest clustering the main building blocks of the field into its audience, locations, environments, history, and interactions. They also propose that these building blocks should guide IB's ''reach, scope, focus, and attention'' (Arikan & Shenkar, 2021: 3).…”