Neo-nomadic Culture as a Territorial Brand for ‘Authentic’ Tourism Development in Kazakhstan

Tiberghien, Guillaume

doi:10.1080/09668136.2020.1776842

Cited by 7 publications

(2 citation statements)

References 37 publications

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“…The people who traditionally live in Kazakhstan are mostly nomadic [44]. Their food mainly consists of meat, eggs and milk [27], which was highlighted by the per capita food consumption in both urban and rural populations, i.e., that per capita meat consumption stably increased by 78.81% in urban areas and 102.42% in rural areas during the study period.…”

Section: Discussionmentioning

confidence: 93%

Changing Food Consumption and Nutrition Intake in Kazakhstan

2022

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Food resource is an important bond that connects human beings and nature. In this study, we investigated the changes in food consumption and nutrition intake in Kazakhstan from a spatial and temporal perspective, from 2001 to 2018. The data were obtained from the Bureau of Statistics, international organizations and our social interview work. After the start of the 21st century, it was found that per capita food consumption significantly increased; however, the consumption of crop, vegetables and milk decreased. Per capita meat consumption was similar in both urban and rural areas. However, some food consumption showed differences between urban and rural areas. Changes of food consumption quantity and structure also had some effects on nutrient intake and the proportion of nutrients. Per capita energy intake in the national, urban and rural areas all increased remarkably. The energy intake changes in eastern states increased much more than that in western states. Protein intake in rural and urban areas was similar; however, the gap between carbohydrates and fat intake in urban and rural areas increased. The intake of protein, carbohydrates and fat in different states showed the same trend. Food consumption and nutrition intake are affected by economic, social and ecological factors.

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Section: Discussionmentioning

confidence: 93%

Changing Food Consumption and Nutrition Intake in Kazakhstan

2022

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“…The main factor causing interest in the country remains the vast natural landscape, including the steppe zone and high 2009) and Morgan and Pritchard (2004) mountains (Sarmento & Serikboluly, 2013). Kazakhstan's steppes reflect the centuries-old historical connection between nature and man (Tiberghien, 2020). At the same time, Kazakhstan can use its scenic nature as a tourist destination (Daye, Charman, Wang & Suzhikova, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Brand assets: a prerequisite to promoting a developing destination

Turgambekova,

Kozak,

Correia

2023

IJTC

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Purpose The purpose of this study is to develop and test a practical model to identify a developing destination’s assets. Using the existing destination branding concepts and theories in the research, this study aims to identify how the assets of a developing destination differ from those of a developed destination. Design/methodology/approach The study followed the “practical model for determining destination assets” proposed in the article. The first stage includes collecting the information on the tourism potential of the destination. In the second stage, in-depth interviews were carried out with information carriers of a developing destination and analyzed by highlighting keywords in the responses. The following stages include the questionnaire survey, factor analysis and segmentation analysis. Findings The following conclusions can be drawn from the results of the study. First, the assets of a developing destination, recreation areas, attractive visitor facilities and obligatory additional services are rational. Second, the assets used for destination branding are based on their unique character. According to the analysis results, the Almaty region’s unique character is associated with natural resources. The direction of recreation in the Almaty region boils down to two components: cognitive tourism and sports tourism. Research limitations/implications The study was conducted during the COVID-19 pandemic. First, given that external tourism faced significant constraints during the pandemic, we must acknowledge that a study of destination branding may be more appropriate before or after the pandemic. Second, the survey was conducted online in connection with the introduction of quarantine measures. Third, the assets of a developing destination were selected based on the results of the interviews. In future studies, including other attributes may allow the identification of new assets for branding. Practical implications The practical destination branding model presented in the study has practical implications for destination authorities. Using the proposed model, assets of other destinations can be identified. In addition, the results of the analysis of the Almaty region as a developing destination will be effective for destination authorities in developing their tourism programs. Recreation areas, attractive tourism facilities and obligatory additional services can be used in destination branding. Social implications This study drew on the experience of the population’s ambassador activity. The in-depth interview was obtained from the destination’s tourism informants, and the survey aimed to identify public opinion. The residents who participated in the interview and survey perform an ambassadorial function in strengthening the identified assets of the destination and implementing tourism programs. Accordingly, there is a growing sense of pride in being a resident of the destination. Originality/value The study has both theoretical and practical significance with the following results. First, it provides insights on enhancing public participation from the beginning of the destination branding process and respecting the continuation of its ambassadorial activities, provided that the identified destination assets are rational. Second, destination asset associations for developing destinations are presented. Third, the study creates a realistic picture of the Almaty region as a destination for visitors and destination authorities.

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Exploring Transformative Travel Experiences of Southeast Asian Female Solo Travelers

Nguyen,

Luong

2024

Leisure Sciences

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Neo-nomadic Culture as a Territorial Brand for ‘Authentic’ Tourism Development in Kazakhstan

Cited by 7 publications

References 37 publications

Changing Food Consumption and Nutrition Intake in Kazakhstan

Changing Food Consumption and Nutrition Intake in Kazakhstan

Brand assets: a prerequisite to promoting a developing destination

Exploring Transformative Travel Experiences of Southeast Asian Female Solo Travelers

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