“…So how did this ancient practice transition into today's scientific and mainstream phenomenon, experiencing exponential research growth (see Baminiwatta & Solangaarachchi, 2021) and evolving into a multibillion‐dollar industry (Berthon & Pitt, 2019) within recent decades? Whilst Mindfulness is acclaimed for its effects on physical and mental health (for meta‐analyses, see Grossman et al., 2004; Khoury et al., 2015), many authors with backgrounds in economic, educational and social sciences (e.g., Carvalho & Grácio, 2022; Forbes, 2017, 2022; Purser, 2021; Reveley, 2016; Walsh, 2016) have written about Corporate Mindfulness and Mindfulness in education as ways of perpetuating and promoting a neoliberal agenda unveiling its relationship with a profit‐driven logic. However, social psychologists especially have been less vocal on the matter and its impact on individuals and groups, while they can enrich the psychology of Mindfulness with a contextual, social and societal perspective.…”