“…Harvey (2005, p. 3) suggests that, as a hegemonic discourse, neoliberalism is increasingly taken for granted as common sense and 'has pervasive effects on ways of thought'. Research shows that neoliberalism has become increasingly influential in such diverse spheres of life as subjectivity development and branding of the self (Gill, 2008;Hochschild & Garrett, 2011;Rose, 1999;Walkerdine, 2003Walkerdine, , 2006, construction of career identities (Archer, 2008;Yurchak, 2003), job training programs (Ayers & Carlone, 2007), people's understandings of unemployment (Kelan, 2008), becoming users of welfare benefits (Morgan & Gonzales, 2008), empowerment projects (Bragg, 2007), exclusion of queer citizens (Peterson, 2011), and crime control (Monahan, 2009).…”