Digital technologies such as artificial intelligence and big data are transforming traditional industries, including intelligent packaging design. As the manufacturing industry develops, consumer expectations for packaging are increasing, presenting challenges for technological innovation and integrated development of intelligent packaging. This paper explores these challenges and proposes strategies for organic integration of technology, environmental protection, and aesthetics in intelligent packaging design. These strategies include strengthening technological innovation, improving environmental performance, emphasizing aesthetic design, and guiding consumer consumption concepts to improve the added value and market competitiveness of packaging.