Network Media Content Model in the Era of Smart Devices

Rao, A. V. L. Narayana; Rao, Molli Srinivasa; Rao, J. Durga Prasad

doi:10.1007/978-3-031-15175-0_28

Springer Proceedings in Mathematics &Amp; Statistics

2023

DOI: 10.1007/978-3-031-15175-0_28

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Network Media Content Model in the Era of Smart Devices

A. V. L. Narayana Rao¹,

Molli Srinivasa Rao²,

J. Durga Prasad Rao³

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2024

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A Research on the Dynamization Effect of Brand Visual Identity Design: Mediated by Digital Information Smart Media

Yuan

2024

J INFORM SYSTEMS ENG

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The article utilizes the literature research method, case study method, and practical verification method. The article discusses brand visual identity and motion graphics design principles. The article outlines dynamic brand visual identity design trends that digital information and AI enable. It explains AI generative models like GAN and diffusion models that generate graphics and effects. Examples like Stable Diffusion and Midjourney show AI's potential for diverse, abstract visuals in motion graphics. AI could also enable interactive effects by combining with AR/VR. Overall, AI can empower dynamic, personalized graphic design and branding. Key points are that dynamic design brings interactivity and better conveys brand meaning. Brand visual design is diversifying, with core brand image and dynamic performance reinforcing each other. AI can boost efficiency, innovation, and meaning in dynamic design. Though mainstream, 2D branding remains relevant. The article highlights the future potential of AI in motion graphics and visual storytelling, as it can generate new interpretations and experiences.

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A Research on the Dynamization Effect of Brand Visual Identity Design: Mediated by Digital Information Smart Media

Yuan

2024

J INFORM SYSTEMS ENG

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scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Network Media Content Model in the Era of Smart Devices

Cited by 1 publication

References 32 publications

A Research on the Dynamization Effect of Brand Visual Identity Design: Mediated by Digital Information Smart Media

A Research on the Dynamization Effect of Brand Visual Identity Design: Mediated by Digital Information Smart Media

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