“…For Brennan and Dooley (2005) the organization creative process is the seed for innovation. Under that perspective, while creativity has been defined as the generation of new and useful ideas (Hennessey & Amabile, 2010;Sarooghi et al, 2015), innovation is usually understood as the production of creative ideas in a first stage, being those implemented in a second stage Lane & Lup, 2015;Sarooghi et al, 2015) Anderson, Potočnik, et al ( , p. 1298 illustrate that proposing an integrated definition of creativity and innovation: "Creativity and innovation at work are the process, outcomes, and products of attempts to develop and introduce new and improved ways of doing things.…”