Networks and Persuasive Messages

Steiny, Donald

doi:10.17705/1cais.02427

Cited by 8 publications

(4 citation statements)

References 40 publications

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“…Penelitian sebelumnya telah menunjukkan bahwa pesan yang lebih persuasif membutuhkan pesan yang sesuai dengan kondisi mental representasi individu (Campbel, 2000;Thompson, 2006). Interpretasi individu yang 'merasa benar' akan meningkat ketika mereka menjumpai pesan yang tidak berubah sesuai keadaan representasi mentalnya (Steiny, 2009). Vallacher (2014) dalam Action Identification Theory yang dikembangkannya mengatakan bahwa setiap aktivitas dapat digambarkan dalam pikiran kemudian disimpan dalam ingatan pada tingkat abstrak (tingkat tinggi) dan konkrit (tingkat rendah).…”

Section: Goal Distanceunclassified

Personalisasi Pemasaran Email dalam Meningkatkan Program Loyalitas: Sebuah Konsep Komunikasi Pemasaran

Kustami,

Sulistiyono

2023

JIMEB

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This study aims to examine the interaction between email marketing in the loyalty program by looking at the reactions of program members to emails sent. Email marketing, as part of a marketing strategy plays an important role in achieving maximum profit in business practices. However, how to operate personalized email marketing is a challenge for companies. A good strategy needs to be formed to improve marketing messages that can convince consumers through consumer behavior in loyalty programs. The concept offered is to use theory construal by building goal distance and the appeal of marketing messages (cognitively emotional) in email marketing. This research model uses email campaign samples from Indonesian airline companies taken during the period August - November 2022. The analysis method uses Panel Logit and Binomial Model Regression. The findings explain that there is a reciprocal and significant relationship between the distance of the message and the attractiveness of the message to the loyalty enhancement program. It was concluded that there was a significant relationship when the position of the target distance was at a 'large' level, so that cognitive appeal had a more persuasive impact than emotional appeal; so that an abstract framing message will have a more positive impact that effectively affects the level of achievement of the goal distance compared to a concrete appeal. Research has also found that when members/customers are close to their goals, emotional appeals have a more effective effect than concrete messages.

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Section: Goal Distanceunclassified

Personalisasi Pemasaran Email dalam Meningkatkan Program Loyalitas: Sebuah Konsep Komunikasi Pemasaran

Kustami,

Sulistiyono

2023

JIMEB

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“…(SRCTITLE("ACM Transactions on Computer-Human Interaction" OR "Decision Support Systems" OR "European Journal of Information Systems" OR "Information and Management" OR "Information and Organization" OR "Information Systems Journal" OR "Information Systems Research" OR "Journal of Information Technology" OR "Journal of Management Information Systems" OR "Journal of Strategic Information Systems" OR "Journal of the American Society for Information Science and Technology" OR "Journal of the Association for Information Systems" OR "MIS Quarterly" OR "Applied Ontology" OR "Australasian Journal of Information Systems" OR "Behaviour and Information Technology" OR "British Journal of Educational Technology" OR "Business & Information Systems Engineering (BISE)" OR "Communications of the ACM" OR "Communications of the Association for Information Systems" OR "Computers and Security" OR "Data and Knowledge Engineering" OR "DATA BASE for Advances in Information Systems" OR "Electronic Commerce Research" OR "Electronic Markets -The International Journal on Networked Business" OR "Enterprise Information Systems" OR "Group Decision and Negotiation" OR "Human-Computer Interaction" OR "IBM Systems Journal" OR "Information and Software Technology" OR "Information Communication and Society" OR "Information Systems" OR "Information Systems Frontiers" OR "Information Technology and People" OR "International Journal of Cooperative Information Systems" OR "International Journal of Electronic Commerce" OR "International Journal of Information Management" OR "International Journal of Medical Informatics" OR "Internet Research: Electronic Networking, Applications and Policy" OR "Journal of Computer Information Systems" OR "Journal of Global Information Management" OR "Journal of Information Systems" OR "Journal of Information Technology Theory and Application" OR "Journal of Knowledge Management" OR "Journal of Organizational Computing and Electronic Commerce" OR "Journal of the American Medical Informatics Association" OR "Knowledge Management Research and Practice" OR "Knowledge-Based Systems" OR "MISQ Executive" OR "New Technology, Work and Employment" OR "Personal and Ubiquitous Computing" OR "Scandinavian Journal of Information Systems" OR "The Information Society") AND TITLE-ABS-KEY(persua*)) (Orji, Vassileva, & Mandryk, 2013) 1 1 58 (Sycara, 1993) 1 59 (Bennett, Durand, & Betty, 1990) 60 (Goh, Chu, & Soh, 2009) 1 61 (Steiny, 2009) 1 62 (Rouwette, Vennix, & Felling, 2009) 1 1 1 63 (Haines, Cao, & Haines, 2006) 1 64 (Bragge, Kallio, & Sunikka, 2008) 1 1 65 (Gretzel & Fesenmaier, 2006 (Dijkstra, 1999) 95 (Mak, Schmitt, & Lyytinen, 1997) 1 1 96 (Santhanam, Sasidharan, & Webster, 2008) 1 97 (Huang & Lin, 2007) 98 (Wattal, Schuff, Mandviwalla, & Williams, 2010) 1 99 (Tam & Ho, 2005) 1 1 100 (Rui, Liu, & Whinston, 2013) 1 ...…”

Section: Journal Papers Search Termmentioning

confidence: 99%

Persuasion: An Analysis and Common Frame of Reference for IS Research

Slattery¹,

Vidgen²,

Finnegan³

2020

CAIS

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Information Systems (IS) researchers persistently examine how Information and Communications Technology (ICT) changes attitudes and behaviours but rarely leverage the persuasion literature when doing so. The hesitance of IS researchers to leverage persuasion literature may be due to this literature's well-documented complexity. This study aims to reduce the difficulty of understanding and applying persuasion theory within IS research. The study achieves this aim by developing a common frame of reference to help IS researchers to conceptualise persuasion and to conceptually differentiate persuasion from related concepts. In doing this, the study also comprehensively summarises existing research and theory and provides a set of suggestions to guide future IS research into persuasion and behaviour change.

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“…This article aims to build a conceptual model to facilitate the use of online social networks to positively affect an individual's health status. Dealing with a specific and interdisciplinary topic [Wilson and Lankton, 2004] which-to the authors' best knowledge-has not been addressed in the existing literature, the conceptual model is constructed using concepts from several academic disciplines, including sociology, information systems, network research and social network analysis [Steiny, 2009].…”

Section: Literature Reviewmentioning

confidence: 99%

Online Social Networks, Social Capital and Health-related Behaviors: A State-of-the-art Analysis

Durst¹,

Viol²,

Wickramasinghe³

2013

CAIS

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The percentage of obese individuals in the population has increased exponentially over the last decade, making obesity a phenomenon of significant global concern. Individual behaviors, preferences and lifestyle choices are subject to social and environmental influences and social networks have been identified as a key contributor to the global obesity epidemic. Numerous empirical studies have found a relationship between dimensions of social capital, well-being and population health. It is the thesis of this article that social capital in online social networks might be similarly associated. Addressing previously identified gaps in the literature, our conceptual model enables the analysis of the relationships between the structure and content of an individual's online social network, the resulting opportunities and limitations to accessing resources and his or her health-related behaviors and body weight is introduced. Moreover, the model incorporates potential social capital as a special type of social capital in online social networks and uses network-based measures instead of self-reported data. Additionally, literaturebased hypotheses discussing the relationships between the constructs of the model are presented. Establishing profound theoretical groundwork, this article encourages future research crossing the boundaries between information systems, health informatics and sociology. This study concludes by proposing a new Facebook e-health application to collect longitudinal data using the aforementioned conceptual model in order to explore the presented ideas further.

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Networks and Persuasive Messages

Cited by 8 publications

References 40 publications

Personalisasi Pemasaran Email dalam Meningkatkan Program Loyalitas: Sebuah Konsep Komunikasi Pemasaran

Personalisasi Pemasaran Email dalam Meningkatkan Program Loyalitas: Sebuah Konsep Komunikasi Pemasaran

Persuasion: An Analysis and Common Frame of Reference for IS Research

Online Social Networks, Social Capital and Health-related Behaviors: A State-of-the-art Analysis

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