The diffusion of information and telecommunication technologies in developing countries is often considered as a way to reach development and to be integrated within the global market. The distribution of telecommunication infrastructures like Internet connexion shows strong spatial disparities in India strongly similar to the spatial organization of other indicators related to development. However, more than the infrastructures themselves, the diffusion of their use have to be studied. Through the example of silk export firms' inscription on a directory website, the diffusion and the spatial organisation of the use of the Internet will be described and explained thanks to a logistics model.