“…A considerable amount of genre research concerning the role of digital technologies has focused on discourse genres such as the blog (see, e.g., Giltrow & Stein, 2009; Herring, Scheidt, Bonus, & Wright, 2004; Miller & Shepherd, 2004, 2009). Others worked to integrate genre approaches with systems-oriented approaches to study digital ecologies, including activity theory (Spinuzzi, 2003a; 2003b; 2013) and actor-network theory (Kelly & Maddalena, 2015; 2016; Read, 2016). Increasingly, (rhetorical) 1 genre researchers have been attending to the complex new media environments, including the traditional purview in professional and scientific communication, although also exploring new modalities (Casper, 2016; Gonzalez-Pueyo & Redrado, 2003; Gross & Harmon, 2016; Mehlenbacher, 2017; Wickman, 2016).…”