We know this Web world. We live in it, particularly those of us in developed countries. Even if we do not go online daily, we live with itour culture is imprinted with online activity and vocabulary: e-mailing colleagues, surfing the Web, posting Web pages, blogging,l gender-bending in cyberspace, texting2 and instant messaging friends, engaging in ecommerce, entering an online chat room, or morphin? in an online world. We use it-to conduct business, find information, talk with friends and colleagues. We know it is something separate, yet we incorporate it into our daily lives. We identify with it, bringing to it behaviors and expectations we hold for the world in general. We approach it as explorers and entrepreneurs, ready to move into unknown opportunities and territory; creators and engineers, eager to build new structures; utopians for whom "the world of the Web" represents the chance to start again and "get it right" this time; utilitarians, ready to get what we can out of the new structures; and dystopians, for whom this is just more evidence that there is no way to "get it right."The word "world has many connotations. The Oxford English Dictionary (http:lldictionary.oed.com) gives 27 definitions for the noun "world including:
9The sphere within which one's interests are bound up or one's activities find scope; (one's) sphere of action or thought; the "realm" within which one moves or lives.A group or system of things or beings associated by common characteristics (denoted by a qualifying word or phrase), or considered as constituting a unity.Human society considered in relation to its activities, difficulties, temptations, and the like; hence, contextually, the ways, practices, or customs of the people among whom one lives; the occupations and interests of society at large.
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