Neumorphic or flat? Impact of icon depth on user attention and visual search efficiency

Mu, Deya; Huang, Yanqun; Wang, Yuzhen; Yang, Junyu; Li, Jutao; Kang, Zhiyu

doi:10.1016/j.ergon.2022.103281

Cited by 15 publications

(5 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, the icons displayed are 2D (flat icons). It has been observed that the use of 3D icons (pneumorphic icons) better captures the attention of users [ 88 ].…”

Section: Discussionmentioning

confidence: 99%

Automated Workflow for Usability Audits in the PHR Realm

García‐Berná

Sobrino-Duque

Gea

et al. 2022

IJERPH

View full text Add to dashboard Cite

Teleworking is an everyday reality in today’s world. Many companies are opting for this way of working remotely, as it improves employers’ satisfaction along with the work–life balance and it does not lead to any significant reduction in performance. In general, the comfortable use of software applications is a priority, and quality aspects such as usability are of vital importance. In this paper, a novel workflow is proposed. It consists of the following components: (1) a tool to manage usability evaluations based on expert reviews, called Usevalia; (2) a set of heuristics to be considered when performing the evaluations; (3) a catalogue of usability requirements to guide the evaluations; (4) a checklist related to the heuristics to verify that the evaluations have been performed correctly by all the auditors; and (5) a set of tasks to know in advance the functionality of the applications to be audited. Personal health records (PHRs) were taken as a case study. This methodology made it possible to involve a total of 31 working groups that evaluated the usability of four PHRs. Concerning the main results, the evaluators agreed that with Usevalia the usability evaluations could go a step further because they are coordinated and can work together remotely. In addition, analyses of usability scores provided insight into current proposals for improving usability of applications.

show abstract

“…However, the icons displayed are 2D (flat icons). It has been observed that the use of 3D icons (pneumorphic icons) better captures the attention of users [ 88 ].…”

Section: Discussionmentioning

confidence: 99%

Automated Workflow for Usability Audits in the PHR Realm

García‐Berná

Sobrino-Duque

Gea

et al. 2022

IJERPH

View full text Add to dashboard Cite

show abstract

“…Some researchers claim that skeuomorphic design, rich in visual elements, captures users' visual attention more effectively (Creager and Gillan, 2016), while flat design may reduce visual differences between icons, leading to decreased attention, lower readability and usability (Spiliotopoulos et al, 2018). Others argue that skeuomorphic designs burden users with excessive cures, such as shadows and gradient, increasing visual load and slowing application loading time (Mu et al, 2022), but flat design highlights essential information and minimizes distracting elements, enhancing information conveyance efficiency (Kuan et al, 2015). Prior research has also demonstrated that flat design shows similar or better clickability than skeuomorphism (Lucaites et al, 2017).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…, 2018). Others argue that skeuomorphic designs burden users with excessive cures, such as shadows and gradient, increasing visual load and slowing application loading time (Mu et al. , 2022), but flat design highlights essential information and minimizes distracting elements, enhancing information conveyance efficiency (Kuan et al.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…Flat design has merged as a prevalent trend in brand logo redesign (Mu et al, 2022), emphasizing the highlighting of core information and the minimization of skeuomorphic elements such as shadow, gradient, texture, etc (Turner, 2014). The visual simplicity of flat logos shortens the information transmission process, enabling consumers to easily identify and recognize them (Kim and Lee, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…Flat design has merged as a prevalent trend in brand logo redesign (Mu et al. , 2022), emphasizing the highlighting of core information and the minimization of skeuomorphic elements such as shadow, gradient, texture, etc (Turner, 2014).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Flatness promotes modernity: logo flatness and consumers' perception of brand image

Peng

Wei²,

Zhang

et al. 2023

APJML

View full text Add to dashboard Cite

PurposeThe brand logo, as a fundamental element of marketing communications, serves as a crucial visual representation of a brand. In the current era of mobile Internet, logo flatness has become a new trend in practice. However, there remains a scarcity of research that explores the effects of logo flatness on consumer perceptions and brand attitudes.Design/methodology/approachAcross four studies, using both observational analyses of real brands and experimental manipulations of fictitious brands, the authors examined the impact of logo flatness on consumer perceptions and brand attitudes.FindingsResults show that logo flatness promotes the perception of modernity due to the simplicity it presents. Consumers will evaluate the brand more positively when their perception of the logo association is congruent with the brand image. Notably, traditional brands using skeuomorphic logos and modern brands employing flat logos can effectively enhance consumers' brand attitudes.Practical implicationsThe findings of this study have significant implications for businesses seeking to enhance consumers' brand attitude and foster brand renewal through the strategic selection and design of logos that align with their brand image.Originality/valueThis study provides a theoretical and empirical test of the influence of logo flatness on consumers' perception of brand image, thereby enriching the existing research on brand management.

show abstract

The effect of icon patterns on user attention and memory

Huang,

Zheng,

2023

Displays

View full text Add to dashboard Cite

Neumorphic or flat? Impact of icon depth on user attention and visual search efficiency

Cited by 15 publications

References 34 publications

Automated Workflow for Usability Audits in the PHR Realm

Automated Workflow for Usability Audits in the PHR Realm

Flatness promotes modernity: logo flatness and consumers' perception of brand image

The effect of icon patterns on user attention and memory

Contact Info

Product

Resources

About