“…In other words, automatic associations may not be expressed because of controlled processing. In order to address the problematic behavioral measurement of automatic aspects of attitudes, a small amount of neural research interested in the neural systems underlying prejudice has drawn on the Implicit Association Test (IAT: Greenwald et al, 1998) (Chee et al, 2000;Cunningham et al, 2004;Knutson et al, 2006;2007;Luo et al, 2006;Phelps et al, 2003;Phelps et al, 2000;Richeson et al, 2003). Although the IAT is one of the most popular behavioral measures of automatic (or implicit) attitudes, particularly for prejudice (Fazio and Olson, 2003), behavioral and modeling research suggests that IAT performance reflects both automatic and controlled processes (Conrey et al, 2005;Sherman et al, 2008).…”