“…Whereas parietal and temporal association cortices surround visual, auditory, and somatosensory areas, the ventromedial/orbitofrontal cortex and the anterior insula are adjacent to primary olfactory and gustatory areas (Rolls, 2000). Neurophysiological studies in laboratory animals and functional imaging in humans show that associative memory to rewarding or aversive experiences are stored in these areas (Balleine, Leung, & Ostlund, 2011;Gottfried & Zelano, 2011;Howard, Gottfried, Tobler, & Kahnt, 2015;Liljeholm, Tricomi, O'Doherty, & Balleine, 2011;Noonan, Kolling, Walton, & Rushworth, 2012;Parkes, Bradfield, & Balleine, 2015;Rudebeck, Saunders, Prescott, Chau, & Murray, 2013;Schoenbaum, Roesch, Stalnaker, & Takahashi, 2009).…”