2020
DOI: 10.1101/2020.02.08.940197
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Neural correlates of newsvendor-based decision making in the human brain:An exploratory study to link neuroeconomics with neuroimaging using fNIRS

Abstract: Neuroeconomics with neuroimaging is a novel approach involving economics and neuroscience.The newsvendor problem (NP) is a prevalent economics concept that may be used to map brain activations during NP-evoked risky decision making. In this study, we hypothesized that key brain regions responsible for NP are dorsolateral prefrontal cortex (DLPFC) and orbitofrontal cortex (OFC). Twenty-seven human subjects participated in the study using 40 NP trials; the participants were randomly assigned to a group with a lo… Show more

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Cited by 5 publications
(4 citation statements)
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“…The human brain acts as one cohesive complex network, connecting all brain regions and sub-networks collectively into one intricate system. Brain network provides valuable information about the local and global functional connectivity (Petsche et al, 1997 ) and incorporates information and interaction capability (Bullmore and Sporns, 2009 ; Kong et al, 2015 ; Geng et al, 2017 ; Hu et al, 2019 ; Wanniarachchi et al, 2020 ). Graph theory has been used commonly to examine such brain networks at resting state.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…The human brain acts as one cohesive complex network, connecting all brain regions and sub-networks collectively into one intricate system. Brain network provides valuable information about the local and global functional connectivity (Petsche et al, 1997 ) and incorporates information and interaction capability (Bullmore and Sporns, 2009 ; Kong et al, 2015 ; Geng et al, 2017 ; Hu et al, 2019 ; Wanniarachchi et al, 2020 ). Graph theory has been used commonly to examine such brain networks at resting state.…”
Section: Discussionmentioning
confidence: 99%
“…A portion of this manuscript has been released partially as a pre-print (Wanniarachchi et al, 2020 ).…”
mentioning
confidence: 99%
“…This study considered the HbO concentration only, due to its high sensitivity to changes in regional cerebral blood flow ( 50 ). The General Linear Model (GLM) has been widely used as a standard method for analyzing fNIRS data for channel activation analysis ( 51 , 52 ). After completing the data preprocessing, this study used the GLM to determine whether a channel significantly activated or did not ( 53 ).…”
Section: Methodsmentioning
confidence: 99%
“…According to multiple regression analysis, the GLM was inserted into linear combinations of regressors to estimate the activation amplitudes correlated to specific movements ( Wanniarachchi et al, 2020 ). Moreover, we derive the integral value of the cerebral blood oxygen concentration in the task state minus the concentration in the resting state, which defines the degree of brain activation in the task state relative to the resting state.…”
Section: Methodsmentioning
confidence: 99%