How people produce and perceive words is one of the core questions in language research. Words are the building blocks of language, as without words we cannot build sentences. At first glance it seems that words should be easy to produce or understand, as we can say a word within half a second of thinking of it, and we understand words even faster. However, the process of producing or understanding a word is actually very complex, and remains a source of debate (as described later in the article; see also de Zubicaray & Piai (2019); Meyer et al. (2016); Strijkers & Costa, (2016)). For example, if a person sees a cow in a field and wants to refer to it, multiple different processes need to happen before the word 'cow' comes from the person's mouth. The person needs to recognise that the cow is a cow, and retrieve, from their long-term memory, the semantic, grammatical, phonological, and phonetic information about the word 'cow'. To say this aloud the speaker converts this abstract information into muscle and vocal commands. There is a similar chain of processes involved for the person listening to the word 'cow', yet intuitively they should happen in a reverse order: the soundwave that comes from the speaker's mouth travels into the ears of the listener and they need to