“…Von Hippel's research have established the importance of user innovation (Von Hippel, 1978), while also addressing the by ideas of others (Leggett Dugosh et al, 2000;Nijstad, Stroebe, & Lodewijkx, 2002), by cognitive training (Dahl & Moreau, 2002;Iyer et al, 2009;Marakas & Elam, 1997), or even using special software (MacCrimmon & Wagner, 1994;Rangaswamy & Lilien, 1997;Verhaegen et al, 2011). We also know that some sorts of hybrid ideation bring superior results, being able to use collaborative and stimulating synergies, while eliminating the frequent pitfalls of the classic groupideation techniques, such as free-riding or production-blocking (Aiken, Sloan, Paolillo, & Motiwalla, 1997;Diehl & Stroebe, 1987).…”