“…Crucially, these effects cannot be explained in terms of saliency alone, as similar results are not elicited by equally salient stimuli not associated with reward. These findings indicate that the value associated with a stimulus enhances its perceived saliency (Anderson, Laurent, & Yantis, 2011a; Failing & Theeuwes, 2014; MacLean & Giesbrecht, 2015b; Theeuwes & Belopolsky, 2012). Importantly, these value-driven attentional effects are observed to act against endogenous attentional control determined by the goals of the observer, the specific demands of the ongoing task, or even despite the fact that in certain experimental conditions these stimuli are no longer predictive of reward (Anderson et al, 2011a; Hickey, Chelazzi, & Theeuwes, 2010; MacLean, Diaz, & Giesbrecht, 2016; Munneke et al, 2016; Munneke et al, 2015).…”