“…A key (and, at first sight, puzzling) feature of the available literature is that words with up/down associations can both interfere with (Bergen, Lindsay, Matlock, & Narayanan, 2007; Dudschig, Lachmair, de la Vega, De Filippis, & Kaup, 2012; Estes et al, 2008; Gozli, Chasteen, & Pratt, 2013; Verges & Duffy, 2009), or facilitate the discrimination of (Chasteen, Burdzy, & Pratt, 2010; Gozli et al, 2013; Zhang et al, 2013), visual targets in congruent locations. Gozli and colleagues (2013) scrutinized this pattern of findings and showed that interference in compatible location occurs only when SOA is short (<400 ms), whereas facilitation is observed at longer SOAs.…”