Neural Network Algorithm to Measure the Human Emotion

Neuromarketing is an interdisciplinary field that combines neuroscience, psychology, and marketing for a better understanding of consumer behaviour. Artificial intelligence (AI) is a discipline that can shape consumers' preferences, leading to better insights for marketing strategies. This chapter aims to identify, evaluate, and summarise the findings of all relevant individual studies on the usage of artificial intelligence in Neuromarketing practices, as well as the different controversial ethical perspectives regarding this discipline. A systematic literature review of research studies published in indexed databases over the past ten years, 58 recent references were studied using a qualitative content analysis approach. The results indicate the application of AI in neuromarketing allows for more accurate and precise analysis of consumer behaviour and decision-making processes. However, the ethical debate of applying AI in neuromarketing is still ongoing, making it a topic of controversy and further research.

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Neural Network Algorithm to Measure the Human Emotion

Cited by 2 publications

References 5 publications

Deciphering Consumer Behavior Through Emotions Using Neuromarketing

Deciphering Consumer Behavior Through Emotions Using Neuromarketing

The Application of AI in Neuromarketing

Contact Info

Product

Resources

About