Problem. Increasing the active safety of automobiles remains an important issue in modern automotive engineering. This study will investigate opportunities to increase the effectiveness and scope of automotive active safety measures. Current active safety measures, while effective, are limited in their ability to address the dynamic and multifaceted nature of hazards on the road. Factors such as human error, changing road conditions, and the emergence of new traffic patterns still pose significant risks. These challenges require a comprehensive analysis of opportunities to increase the effectiveness of active car safety. To address these challenges, novel technologies must be explored, industry collaboration must be encouraged, and adaptable standards must be established to integrate and enhance active safety features in vehicles. Thus, itis essential to identify and capitalize on opportunities for progress in active vehicle safety to reduce traffic crashes and promote safer transportation systems Goal. The overarching goal is to significantly improve the effectiveness and breadth of active safety measures for vehicles. This includes: enhanced protection, proactive risk reduction, technology integration, behavioral adaptation, and regulatory strengthening. Achieving these goals will require a multidisciplinary approach that combines technological innovation, behavioral science, regulatory adaptation, and industry collaboration to create a comprehensive and effective active vehicle safety ecosystem. Methodology. Analytical research methods are used, Researching and developing cutting-edge technologies. Originality. A detailed analysis was carried out and the principles of operation of systems and mechanisms included in active safety systems were presented. This analysis will allow to determine the advantages and disadvantages that should be paid attention to when studying these systems. Practical value. Enhanced active car safety offers a variety of benefits and has substantial value. Reduced accidents and fatalities: Reduced accidents and fatalities, advanced safety measures can significantly reduce the frequency and severity of accidents, leading to fewer injuries and fatalities on the road. Improved traffic flow, proactive safety systems reduce potential hazards and contribute to smoother traffic flow and less congestion caused by accidents. Technological innovation, advances in active safety can contribute to broader technological innovation and influence advances in areas other than automotive safety.