Neuroeconomics Meets Aquaponics: An Eye-tracking Pilot Study on Perception of Information about Aquaponics

Schröter, Iris; Mergenthaler, Marcus

doi:10.3390/su11133580

Cited by 10 publications

(7 citation statements)

References 45 publications

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“…Food sustainability has also recently become the subject of neuromarketing research (e.g., Guyader et al, 2017; Van Loo et al, 2015), an alternative or complementary approach to self‐report methods. A recent study based on eye‐tracking investigated fish farming via aquaponics and showed people's preferences for natural production and environmentally friendly food processing (Schröter & Mergenthaler, 2019). Others have demonstrated that fair trade and other ethical dimensions of food are positively related to increasing willingness to pay and individual satisfaction (Bratanova et al, 2015; Enax et al, 2015), thus emphasizing that social protection is an important driver of sustainable food consumption and environmental safety.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

How to communicate typical–local foods to improve food tourism attractiveness

Savelli

Gregory‐Smith

Murmura

et al. 2022

Psychology and Marketing

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This research focuses on the communication of typical–local foods and their consumption as a main motivation for travel experiences and driver of food tourism attractiveness. Past studies have provided an inconsistent understanding of this phenomenon and its underlying psychological processes. Others have called for research on more integrated and effective marketing communications about typical–local foods to increase destination attractiveness, help consumer decision‐making processes and reduce information asymmetry in the food tourism market. Through the application of an integrated framework under the umbrella of signaling theory, we focus on various signals (e.g., “food security,” “trusting relationships,” “emotional value”) associated with three key features of typical–local foods: sustainability, geographical indications and healthiness. We use a combination of neuroscience techniques, including the implicit priming test, eye‐tracking and electroencephalography, to investigate which signals are best at communicating typical–local foods' distinctiveness. We find that consumers/tourists perceive healthiness as typical–local foods' most engaging and attractive product feature, followed by geographical indications then sustainability. Specific signals impact people's visual attention and cognitive engagement differently, with social and emotional attributes being most appealing. Therefore, food tourism managers should focus on these attributes in their communication campaigns to increase food tourism attractiveness and enhance travel experience.

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Section: Theoretical Backgroundmentioning

confidence: 99%

How to communicate typical–local foods to improve food tourism attractiveness

Savelli

Gregory‐Smith

Murmura

et al. 2022

Psychology and Marketing

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“…The pilot experiment was conducted with 16 participants that are students of the University of Szczecin (including 11 males and 5 females). The sample size is comparable to other pilot studies described in the literature concerning eyetracking and virtual reality (Hummel et al, 2021;Kosmyna et al, 2021;Schröter & 2019;Vass et al, 2018). The subjects were between 18 and 24 years old.…”

Section: Participantsmentioning

confidence: 55%

Experimental studies of advertising message effectiveness in virtual reality

Borawska,

Łatuszyńska,

Borawski

2023

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One of the most important elements of advertising campaigns is their message. Many factors can influence message effectiveness, inter alia, the content, the form, the carrier, or the location of the advertisement. Together, these aspects can determine how visible the advertising message is to the audience. At the campaign-planning stage, it is usually hard to tell how the advertisement should be presented and properly exposed so that the recipients perceive and remember it. We propose performing the pre-test of advertisements with the use of a virtual reality system that provides the environment close to the natural conditions and using cognitive neuroscience tools to record the objective measures of the audience’s opinions. Our proposal shows the procedure for designing and conducting an experiment that allows for an assessment of the advertising message effectiveness based on its visibility. The article also presents the preliminary results of a pilot experiment that was designed to test both the virtual reality system and the proposed procedure.

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“…In terms of technology application, aquaponics utilizes the nutrient cycle system formed by crops and aquatic animals, which can reduce the input of resources such as water and fertilizer, and minimize waste output (Schröter and Mergenthaler, 2019), thereby alleviating pressure on the ecological environment. Hydroponics, on the other hand, offers clean planting, saves fertilizers, and reduces water consumption (Pomoni et al, 2023).…”

Section: Ecological Protection Benefit and Design Factorsmentioning

confidence: 99%

Design factors promoting the benefits of an edible campus in China

Ding,

Zhao,

Yue

et al. 2024

Front. Sustain. Food Syst.

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Currently, most university campuses in China are plagued by issues such as high food demand, imbalanced diets, serious food waste and poor environmental quality. Research has shown that the multiple benefits of an edible campus, which may also be referred to as a school garden or farm catering to various educational levels, can help alleviate the aforementioned problems. However, there is limited research on how to promote the benefits of an edible campus through design. Therefore, taking the South Campus of Hebei University of Technology in China as an example, this paper aims to explore the correlation between design and benefits of an edible campus. The design factors and benefit factors related to an edible campus are extracted through literature search. The design preferences and benefit predictions are obtained through 261 questionnaire surveys and interviews with 30 participants. During the statistical analysis phase, principal component analysis and multiple regression analysis are applied to analyze the correlation between design factors and benefit factors. The results indicate: (1) The design factors of an edible campus can be categorized into seven categories: spatial location, spatial carrier, size, space function, facility configuration, planting and crop varieties, and technology application. (2) The benefits of an edible campus include environmental education, physical and mental health, social interaction, ecological protection, and economic output. (3) There are significant differences in design factors that positively or negatively correlate with different benefits. Among them, the strongest positive correlation exists between planting function and the five benefits, followed by central landscape and container planting. Furthermore, the causes behind the correlation between design factors and benefit factors are analyzed, and design strategies for an edible campus under different benefit orientations are proposed. The findings of this study can contribute to the sustainable development of university campuses in China.

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Neuroeconomics Meets Aquaponics: An Eye-tracking Pilot Study on Perception of Information about Aquaponics

Cited by 10 publications

References 45 publications

How to communicate typical–local foods to improve food tourism attractiveness

How to communicate typical–local foods to improve food tourism attractiveness

Experimental studies of advertising message effectiveness in virtual reality

Design factors promoting the benefits of an edible campus in China

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