Investor Behavior 2014
DOI: 10.1002/9781118813454.ch21
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Neurofinance

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Cited by 3 publications
(3 citation statements)
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“…Researchers in neurofinance use specific psychometric instruments in field other than the laboratory (Peterson, 2014). In field study, most of time commonly used technique for data gathering is questionnaire (Stone, 1978).…”
Section: The Scale Development Processmentioning
confidence: 99%
“…Researchers in neurofinance use specific psychometric instruments in field other than the laboratory (Peterson, 2014). In field study, most of time commonly used technique for data gathering is questionnaire (Stone, 1978).…”
Section: The Scale Development Processmentioning
confidence: 99%
“…Neurofinance studies are aimed at understanding how the brain evaluates information about the decision choices that are uncertain, time-constrained, lead to potential gains or potential losses, are risky and strategic in nature (Peterson, 2006). The following section highlights some of the pioneering works in the field of neurofinance.…”
Section: Origin Development and Meaning Of Neurofinancementioning
confidence: 99%
“…The studies in neuroscience have shown that certain parts of the brain are associated with certain functions. Further, neurofinance studies are attempting to understand the blindspots that the brain has pertaining to pattern recognition, framing effects; reference points; social context and herding; negotiating and bargaining; trust; familiarity and attachment, among other things (Peterson, 2006). According to Cohen (2005, p. 3):…”
Section: Neurofinance and Investment Behaviourmentioning
confidence: 99%