2022
DOI: 10.18662/brain/13.2/344
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Neurolinguistic Programming - a Form of Social Semiotics

Abstract: The constructionist social semiotics that we propose in this paper understands social action from the perspective of communicative syntax, based on the concept of an interpretive adrift that takes place at the interface between emiter and receiver depending on the semantic context in which various constructs are formed and modified. In this paper, we will show that the origins of constructionist social semiotics can be found in neurolinguistic programming - namely in identifying sensory predominance and … Show more

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