Neuromarketing and e-commerce: analysis of over the top platform homepages

I DARE: IULM Dataset of Affective Responses

“…Facial expressions are also included in the standard set of Neuromarketing and Consumer Neuroscience measures (Mancini et al, 2023 ). Typical stimuli include video advertisements (Zito et al, 2021 ; Russo et al, 2022 , 2023 ), radio commercials (Russo et al, 2020 ), product packaging (Russo et al, 2021 ), static creativities (Ciceri et al, 2020 ), and websites (Bengoechea et al, 2023 ). Common tasks include the buying processes (Cherubino et al, 2017 ), in-store experiences (Balconi et al, 2021 ), and food choices (Stasi et al, 2018 ).…”