Neuromarketing for Healthy Eating and Disease Prevention

Abstract

This chapter explores the application of neuromarketing techniques to encourage healthier eating habits, aiming to counteract the global rise in lifestyle diseases linked to poor dietary choices. As the prevalence of non-communicable diseases escalates due to unhealthy eating patterns, identifying innovative strategies to influence consumer behavior towards more nutritious food consumption becomes crucial. Employing a comprehensive methodological approach that includes review of existing neuromarketing campaigns, detailed analysis of consumer behavior studies, and evaluation of health outcomes. Exploring the ethical use of neuromarketing within the food industry, highlighted through a series of case studies are the successes of health-oriented marketing efforts, showcasing the potential of neuromarketing to subtly influence consumer preferences. This chapter advocates for a balanced approach where ethical considerations guide the deployment of neuromarketing strategies, underlining its significance in the prevention of lifestyle diseases and fostering a healthier population.