Neuromarketing research in the last five years: a bibliometric analysis

Alsharif, Ahmed H.; Salleh, Nor Zafir Md; Baharun, Rohaizat; E, Alharthi Rami Hashem

doi:10.1080/23311975.2021.1978620

Cited by 68 publications

(46 citation statements)

References 57 publications

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“…VOSviewer software has been used to map the literature of this study as it is a powerful/impactful tool to create a visualisation view/map according to the area of interest. This VOSviewer has been widely used in bibliometric research in various domains, for example, in neuromarketing (Alsharif et al, 2021d;Alsharif et al, 2021e;Alsharif et al, 2021f;Sánchez-Fernández et al, 2021), service quality in healthcare (Ali et al, 2021a), mobile healthcare (Ali et al, 2021c), services and service quality (Ali et al, 2021b),maven and mavenism (Abbas et al, 2020a), electronic word of mouth (EWOM) (Abbas et al, 2020b). Figure 1 shows the structure, indicators, and tools that have been used in this study.…”

Section: Methodsmentioning

confidence: 99%

A global research trends of neuromarketing: 2015-2020

Alsharif

Salleh

Baharun

et al. 2022

RCom

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The growth interesting in discovering the consumers’ behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most productive journals, countries, institutions, authors, the number of documents and citations. This paper was structured based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework in selecting all relevant documents for this bibliometric study. A total of 119 documents have been extracted and analysed from the Scopus database. The findings revealed that Spain is the leading country in this field of research with 21 publications, and the most productive institution was Universidad Complutense de Madrid, with seven documents. In addition, Ma, Q. is the most prolific author with four publications and 11 citations. Interestingly, although Frontiers in Psychology is the most productive journal with 11 publications, the Comunicar journal has the highest average citation per item. Keywords and citation analysis are highly significant to know the most impactful documents and words in neuromarketing. For example, EEG (18 occurrences and 43 total link strength) mean EEG occurrence 22 times, and total link strength for these occurrences are 43 links with neuromarketing theme. Chew L.H. et al., have published the most cited document with 27 citations. We believe that our study will provide a comprehensive overview of global trends in the neuromarketing domain.

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Section: Methodsmentioning

confidence: 99%

A global research trends of neuromarketing: 2015-2020

Alsharif

Salleh

Baharun

et al. 2022

RCom

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“…Accordingly, the researcher concludes that the local judiciary in the United Arab Emirates has settled on implementing the principle of retroactivity and has changed this principle in many of its rulings to follow in the footsteps of the Federal Supreme Court, which has settled on the principle of non-retroactivity of administrative decisions. Contemporarily, it also can be used neuromarketing tools to study the individuals' decision and better understand the individuals ' behavior (see Alsharif et al, 2021a;2021b, 2021c2021d;2021e;.…”

Section: The Implementation Of the Retroactivity Principle By The Loc...mentioning

confidence: 99%

The Principle of Non-Retroactivity of Administrative Decisions

Aldhaheri¹,

Marni²,

Rosman³

et al. 2022

IJARBSS

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This study addresses the issue of the principle of non-retroactivity of administrative decisions. The importance of the study stems from its discussion of an issue that directly affects the rights of individuals before issuing decisions that may change their legal position. The significance of the study also lies in its review of the position of Islamic jurisprudence on the principle of non-retroactivity. The objective of the study is to identify the nature of the principle of non-retroactivity of administrative decisions and the position of Sharia and UAE law and judiciary on it. To achieve the objectives of the study, the researcher adopts the descriptive-analytical approach. One of the most important results of the study is that Islamic Sharia pioneered in adopting the principle of non-retroactivity of administrative decisions. The study also concludes that the UAE legislator, similar to the Islamic Sharia, clearly stipulates this principle under Article (112) of the Federal Constitution of 1971. The study reaches a set of recommendations, the most important of which is the necessity of approving Sharia provisions in all fields because it is the most capable of achieving justice and repaying injustices. The study also recommends the complete implementation of the principle of non-retroactivity of administrative decisions, and that there should not be exceptions except to fulfill a right, to achieve justice for the oppressed, or to apply a legal provision.

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“…But the first study under the neuromarketing term was conducted by McClure, et al [5], which was highly contributed to shifting the neuromarketing field from a pure study to a practical study. Neuromarketing is a multidisciplinary field, measuring the subconscious and unconscious responses of consumers toward advertising, marketing, and branding; thereby enriching us with valuable information about consumers behavior [6,7].…”

Section: Introductionmentioning

confidence: 99%

Biomedical Technology in Studying Consumers’ Subconscious Behavior

et al. 2022

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Despite the technological advancements in neuroimaging and physiological technologies, studies about using this technology to study the neural correlates of consumers' behavior toward external stimuli remain unclear in the academic literature. We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework in this article to select relevant articles for this study. We extracted and analyzed fifty-six articles from the Web of Science (WoS) database to answer the research questions. We found eight common methods, as follow: (i) neuroimaging tools such as fMRI, fNIRS, and EEG used to study the neural responses of emotional and cognitive processes, (ii) physiological tools such as ET, EMG, GSR, ECG, and IAT to study eye movements, fixation, pupil dilation, consumers’ attitudes, visual attention, heart rate, zygomatic and corrugator facial muscles toward environment stimuli such as machines. We hope this article provides valuable insights into neuroimaging and physiological technology guiding new practitioners and researchers to choose the appropriate tool to conduct the experiment and get high-quality and reliable results.

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Neuromarketing research in the last five years: a bibliometric analysis

Cited by 68 publications

References 57 publications

A global research trends of neuromarketing: 2015-2020

A global research trends of neuromarketing: 2015-2020

The Principle of Non-Retroactivity of Administrative Decisions

Biomedical Technology in Studying Consumers’ Subconscious Behavior

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