2024
DOI: 10.35742/rcci.2024.29.e304
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Neuromarketing Y Moda: Una Revisión Sistemática Sobre Sus Implicaciones Sensoriales

Carmen Cristófol- Rodríguez,
Carolina Porras- Florido,
Luis Manuel Cerdá-Suárez
et al.

Abstract: Introduction: Fashion is a sector that at all times appeals to the emotions and feelings of the individual, due to its social implications. In this sense, neuromarketing becomes a very valuable tool to study the different reactions of the public when exposed to it. Different tools applied in neuromarketing reveal how consumers feel when they buy, touch or look at a fashion product with which they relate. Methodology: The present research aims to make a systematic review of publications in academic journals on … Show more

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