11 modulation on sweet taste intensity perception and liking, and food preferences are investigated in this thesis. Neurophysiological perspective: brain imaging Neurophysiological responses can also provide more insight into underlying mechanisms of food reward and therefore brain imaging studies have been performed. Often used paradigms are food versus non-food viewing paradigms (see e.g. Killgore et al., 2003; LaBar et al., 2001), which are suggested to signal food anticipation (McCrickerd and Forde, 2016). In general, these studies find increased activation in reward-related brain areas, including the orbitofrontal cortex, striatum and insula, for viewing of foods over non-foods. In addition, looking at pictures of high-energy foods elicits more activation than looking at pictures of low-energy foods (van der Laan et al., 2011). Other studies used odours to signal food anticipation. In these studies, an olfactometer was used to deliver specific odours for short periods of time, that is, seconds. Similar to looking at pictures, smelling food odours elicits more reward-related activation than smelling non-food odours