Retinal ganglion cell degeneration is supposed to be mediated by reactive oxygen species (ROS) and advanced glycation end products (AGEs). The alpha2‐adrenergic agonist, 5‐bromo‐N‐(4,5‐dihydro‐1H‐imidazol‐2‐yl)‐6‐quinoxalinamine (brimonidine; UK‐14,304), is said to exert a neuroprotective effect. To investigate these mechanisms in detail, we exposed rat whole mounts to glyoxal or H2O2 and treated them with either UK‐14,304 alone or additionally with the phosphatidylinositide 3 kinase (PI3) kinase inhibitor, 2‐(4‐Morpholinyl)‐8‐phenyl‐4H‐1‐benzopyran‐4‐one (Ly 294002). The accumulation of Nε‐[carboxymethyl] lysine (CML) was assessed immunohistochemically and changes in intracellular pH (pHi), mitochondrial transmembrane potential (MTMP) and ROS production in cell bodies of multipolar ganglion cell layer were studied by intravital fluorescence microscopy and confocal laser scanning microscopy. Ultrastructural changes in mitochondria of multipolar ganglion cell layer cell bodies were determined by transmission electron microscopy. We found that glyoxal and H2O2 increased accumulation of CML‐modified proteins and ROS production and decreased pHi and MTMP in cell bodies of multipolar ganglion cell layer. UK‐14,304 could prevent production of ROS, accumulation of CML‐modified proteins, ameliorate acidification, preserve MTMP and attenuate ultrastructural damages of ganglion cell mitochondria. Ly 294002 reversed the UK‐14,304‐mediated attenuation of CML and ROS production. We conclude that the protective effects of UK‐14,304 seem partly to be mediated by PI3 kinase‐dependent pathways.