New advances in science mapping and performance analysis of the open innovation and tourism relationship

Business Partnerships, Personnel Competency, and Marketing Strategies Influencing the Success of Tourism Business Operations in Thailand

“…Additionally, Mr. Adit Chairattananon, Secretary-General of the Association of Thai Travel Agents (ATTA), mentioned in a recent interview that in 2017, the direction of the inbound tourist market was clear. He held that Thai travel operators would have to work more closely with each other and make trade agreements between sectors, such as tour companies and hotels (Mota and Neira-Gómez, 2023). Derco and Tometzová (2023); literature review defined 'competency' as the combination of an individual's knowledge, skills, and personal attributes.…”

Decoding tourist experiences in the digital age: An introductory guide to conducting interviews in smart tourism research

“…However, it typically falls short in addressing the 'why' and 'how'-the underlying motivations, feelings, and personal narratives that shape tourist experiences. Interviews bridge this gap by allowing researchers to delve deeper into personal storytelling [2,4,7] , often subjective aspects of the tourism experience. Through open-ended questions and a flexible structure, interviews encourage respondents to share detailed stories, experiences, and viewpoints, revealing the subtleties and complexities of their interactions with smart tourism technologies and services [6] .…”

“…Additionally, it is vital to guarantee the confidentiality of their responses, with a commitment to anonymizing any identifying information in subsequent reports or publications. When sensitive topics arise, acknowledging this sensitivity and reassuring the respondent to carefully handle such information is critical [7] . This ethical framework not only upholds the integrity of the research but also reinforces the respondent's trust and comfort, contributing significantly to the depth and quality of the ensuing dialogue.…”

“…An example would be using artificial intelligence and machine learning algorithms to provide tourists with personalized recommendations based on their preferences and previous behaviors, thereby improving the overall experience [1,6] . Similarly, virtual reality (VR) and augmented reality (AR) technologies allow for immersive experiences that transport tourists to virtual environments or enrich the physical world with digital overlays [7] . It opens up new opportunities for tourists to explore cultural treasures and destinations.…”

“…Several significant topics must be investigated, including tourist acceptance and use of new technologies, the impact of these technologies on tourism's social and cultural components, and concerns about digital privacy and security. Qualitative research conducted through interviews [7] is critical for thoroughly understanding tourists' perspectives, attitudes, and behaviors regarding this technology. Interviews allow researchers to dive into the human and emotional sides of tourists' experiences, providing them with unique insights that are not readily available when conducting research using only quantitative methodologies [8] .…”