2010
DOI: 10.1533/9781780630441
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New Approaches to E-Reserve

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“…Dentre os estudos de avaliação de marcas no neuromarketing podem-se encontrar pesquisas que avaliaram a preferência por marcas (SANTOS et al, 2011;MCCLURE et al, 2014;ABDELJELIL;HU, 2019), a extensão de marcas (MA et al, 2010;FUDALI-CZYZ et al, 2016;SANG et al, 2018;YANG et al, 2018;YANG;, as marcas fortes e as marcas fracas (SCHAEFER et al, 2006;ROTTE, 2007;ESCH et al, 2012;REIMANN et al, 2012;NAZARI et al, 2014) e outros estudos relacionados ao marketing (CHEUNG, CHANBC;SZEBC, 2010;BOSSHARD et al, 2016;ÖZBEYAZ, 2021).…”
Section: Introductionunclassified
“…Dentre os estudos de avaliação de marcas no neuromarketing podem-se encontrar pesquisas que avaliaram a preferência por marcas (SANTOS et al, 2011;MCCLURE et al, 2014;ABDELJELIL;HU, 2019), a extensão de marcas (MA et al, 2010;FUDALI-CZYZ et al, 2016;SANG et al, 2018;YANG et al, 2018;YANG;, as marcas fortes e as marcas fracas (SCHAEFER et al, 2006;ROTTE, 2007;ESCH et al, 2012;REIMANN et al, 2012;NAZARI et al, 2014) e outros estudos relacionados ao marketing (CHEUNG, CHANBC;SZEBC, 2010;BOSSHARD et al, 2016;ÖZBEYAZ, 2021).…”
Section: Introductionunclassified