The paper presents the measured values of tensile forces acting on transmission idlers in the upper and lower run of a conveyor belt placed on a laboratory machine designed at the Department of Machine and Industrial Design, Faculty of Mechanical Engineering, VSB-Technical University of Ostrava. The tensile forces detected by two strain gauge load cells and recorded using DEWESoft software were used to calculate the friction coefficient, which acts on the surface of the driving drum casing and the conveyor belt. The friction coefficient at the slip point, or during the slippage of the conveyor belt on the rubber or steel casing of the driving drum, was determined for two states of the surfaces that are in contact. Experimental measurements on a laboratory machine determined four values of friction coefficients for two types of drum surfaces and for two states of contact surfaces, which were compared with the recommended standard values. The measured values reached higher values in comparison with the values given by the CSN standards. The highest deviation of 273.3% is achieved using a steel wet surface, and the lowest deviation of 106.3% is achieved when using a rubber dry lining for the driving drum casing. On the presented laboratory machine, it is possible to measure tensile forces for different speeds of movement, different belt angles on the driving drum, various types of belt surfaces, different types of drum casing linings, and different sizes of tension forces for the endless loop of the conveyor belt. For these characteristics of the conveyor belt, the magnitude of the friction coefficient acting between the belt and the drum surfaces can be determined.