“…On the contrary, CSUs can adopt more disruptive business models, due to their greater capacity for flexibility, newness, and sensitivity to changes in the market (Bergset & Fichter, 2015; Rizos, Behrens, van der Gaast, Hofman, Ioannou, Kafyeke, Flamos, Rinaldi, Papadelis, Hirschnitz‐Garbers, et al, 2016). CSUs also pursue more resource efficiency strategies than larger firms, and as such, they are highly capable of disrupting traditional markets and institutions (Wieser et al, 2022).…”