New communicative challenges:
            <i>Dundee, place branding and the reconstruction of a city image</i>

Peel, David; Lloyd, Greg

doi:10.3828/tpr.79.5.4

Cited by 39 publications

(24 citation statements)

References 35 publications

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“…The term DMO is applied to those organisations that take a generic role in place branding, with a view to engaging and attracting tourists, businesses, cultural and sporting events and locales, and public and private sector investment. This is consistent with the adoption of an integrated theoretical approach to place branding (Gnoth, 2002;McCarthy, 2007;Peel & Lloyd, 2008), and is supported by the widespread acknowledgment of the importance of buy-in from other organisations with important brands associated with the place (Briggs, 2009;Iversen & Hem, 2008).…”

Section: Introductionsupporting

confidence: 48%

Towards a model of the Place Brand Web

Hanna

Rowley

2015

Tourism Management

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This article contributes to theory concerning the relationship between the brands associated with a place, through a two-stage mixed method study involving interviews with place brand practitioners and web content analysis. The article, first reports on the challenges associated with managing place brand relationships and, then, discusses various aspects of the brand webs associated with places. On this basis, the article proposes, exemplifies and discusses the Place Brand Web Model. This model, which responds to the complex nature of the relationships between the brands associated with a place, is presented in two instantiations, the DMO perspective, and the more generalised perspective that views brands with associations with a place as contributing to the co-creation of the perceptual entity, THE Place Brand. The model is exemplified and discussed and with reference to a major UK city.Keywords Place branding; brand architecture; brand leadership; stakeholders; place brand web.

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Section: Introductionsupporting

confidence: 48%

Towards a model of the Place Brand Web

Hanna

Rowley

2015

Tourism Management

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“…To illustrate branding in practice, Peel and Lloyd (2008) detailed the challenges Dundee, Scotland, faced when launching its brand. The city wanted to capitalize on its innovative spirit and move toward a postindustrial image, so it launched its brand as The City of Discovery, hearkening to the sailing ship discovery docked in the city.…”

Section: Tactic 1: Brandingmentioning

confidence: 99%

Municipalities as Public Relations and Marketing Firms

Zavattaro

2010

Administrative Theory & Praxis

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This article offers a metaphorical image of U.S. municipalities as public relations (PR) and marketing firms. Cities are practicing many of the same promotional and image-generation techniques as private-sector PR firms use with a desire for the same endsincreased consumption of goods and services, which in this case come from cities and not from private-sector businesses. The image presented here is based on six tactics that public organizations use to sell themselves to diverse audience bases. The tactics include branding, media relations, in-house publications (three prevalent tactics), use of outside organizations and volunteers as PR tools, public art, and built environment via sustainability (three uncommon tactics). The article asserts that image generation in a city acting as a PR and marketing firm is a consequence of the market models of governance, bringing postmodern public administration critiques to fruition.

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“…In response to these challenges, policy makers employ place branding to communicate positive images of their city and position their city favorably in the minds of target groups (Braun, 2012;Kavaratzis & Ashworth, 2007;Zenker & Beckmann, 2013a). Place branding has thus become an urban governance strategy for projecting images and managing perceptions about places (Eshuis & Edwards, 2013;Klijn, Eshuis, & Braun, 2012;Peel & Lloyd, 2008;Zhang & Zhao, 2009). Merrilees, Miller, andHerington (2012, p. 1032) observed that ''many cities now understand the value of their brand and to some extent, how it could be designed and managed.''…”

Section: Introductionmentioning

confidence: 97%