“…Some might argue that faculty can ignore the new commercialization pathway in the weak form with little adverse effect. While this may be the case in some instances, prior research documents that even very small strides in adding commercialization mechanisms (e.g., establishing a tech transfer office) alert faculty that conditions are changing and trigger cultural shifts (Kenney & Patton, 2009;Phan, Siegel, & Wright, 2009). Given the wide range of universities that have taken steps to create commercialization support mechanisms (Fini, Grimaldi, & Sobrero, 2009), the research suggests that it will become increasingly difficult for university faculty (research scientists) to simply ignore commercialization and receive the same outcomes.…”