New digital fashion world

Abstract

The contemporary information space provides a special place for the fashion art exhibitions. The fashion art reflects not only the choice of the society for the clothes, but it is a valuable cultural heritagea long-term commitment for dress designers. Preserving and presenting this treasure is not new task, but the digital world gives a new vision on fashion creation and performing. In this paper we presented the first attempt in Bulgaria to be developed a multimedia digital library, keeping fashion objects, created by students of the National Art Academy. During the process on fashion study of young people it is often discovered new lines, talented creators, innovative fashion tendencies and new performing ideas that have to be advertised and popularized. Undoubtedly, the significant values of the fashion domain have to be made available in the global information medium. Its virtual presentation has to be executed through the best tools and techniques in order to continue to write traces in the history of the world arts. This paper presented the work in progress of the project Multimedia digital library for fashion objects (MDLFO) and the developers' effort to build an applicable environment for fashion exhibitions.The MDLFO is an Internet-based content management environment -a place where fashion objects of different kinds (sketches, closed models, fashion shows, clothe details, accessories, etc.) and origins (students' work, professional dress designers lines, etc.) were documented, classified, and "exhibited" in order to be widely accessible to both dress designers (incl. students, learning fashion arts and their mentors) and the wide audience. The library pretend to become a completely interactive multimedia solution that will provide services for registration, documentation, access and exploration of a practically unlimited number of fashion objects and knowledge and the end users can use this rich knowledge base through its flexible preview, objects complex search, improved selection, grouping and creative usage.In this paper we make a presentation of the functional architecture and services, provided to the users in the MDLFO, the descriptive schema of the fashion objects and its usage for annotation and semantic indexing of digital content. Some scenarios for creative game-based performances in MDLFO are presented. They aim to stimulate a creative thinking, innovative visions and social gaming activities in the digital fashion world.The MDLFO development is on a stage of software implementation and is done by a team from the Institute of Mathematics and Informatics -Bulgarian Academy of Sciences. FUNCTIONAL ARCHITECTURE OF THE MULTIMEDIA DIGITAL LIBRARY FOR FASHION OBJECTSThe MDLFO architecture contains two main service panels Object data management and Administrative services, jointed to a Media Repository and a User Profile Repository (see figure 1).

A review of digital fashion research: before and beyond communication and marketing

“…It showed how fashion digital transformation is related to religion and customs and traditions; some examples are related to the importance to consider the contribution of digitalisation on the spread of local trends connected to religion, such as modest fashion, to a more globalised fashion environment or it directly refers to the use of religious customs and their impact within the fashion field, for example by utilising digital printed Muslim motifs (Andriana, 2019;Indarti & Peng, 2017). Furthermore, it considered and provided different perspectives proposed on the new ways of preserving fashion as a form of art and heritage for communities (Luchev, Paneva-Marinova, Pavlova-Draganova, & Pavlov, 2013), including the digitalisation of archives for cataloguing collections not only for marketing exploitation but also for cultural dissemination (Martin & Ko, 2011;Takahashi, 2013).…”

Intelligent Data Curation in Virtual Museum for Ancient History and Civilization

“…The above described solution for virtual museum architecture follows authors' previous developments in the digital content management systems (viz.. digital libraries, digital repositories, galleries, etc.) for Bulgarian artworks and treasuries (see (Paneva-Marinova, Goynov, & Luchev, 2017), (Luchev, Paneva-Marinova, Pavlova-Draganova, & Pavlov, 2013), (Paneva-Marinova, Pavlov, & Rangochev, 2010), (Pavlova-Draganova, Paneva-Marinova, and (Goynov, Paneva-Marinova, & Dimitrova, 2011). These systems are successfully implemented to presents the valuable Bulgarian cultural heritage: Bulgarian iconographic art, Bulgarian ethnographic and folklore artefacts, medieval and early modern Bulgarian texts for saints in combination with ethnological data and visual sources, etc.…”

Applying Machine Learning to Study the Marketing Mix's Effectiveness in a Social Marketing Context

“…Digitalization also transforms decision-making in planning and implements production with more effective and efficient workflows (Ludbrook et al, 2019). Moreover, digitalization transforms fashion culture and society, enabling creative and sustainable solutions to the preservation of artworks (Luchev et al, 2013), fashion education (Lenoir, 2019), and virtual product consumption (Segran, 2020).…”