Partial Least Squares Path Modeling 2023
DOI: 10.1007/978-3-031-37772-3_11
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New Insights for Public Diplomacy Using PLS-SEM to Analyze the Polyphony of Voices: Value Drivers of the Country Image in Western European and BRICS Countries

Diana Ingenhoff,
Dominique Richner,
Marko Sarstedt
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