2022
DOI: 10.1080/1528008x.2022.2136817
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New Insights into Consumers’ Intention to Continue Using Chatbots in the Tourism Context

Abstract: Several industries recognize the potential of Artificial Intelligence to complete tasks. However, there is limited research on chatbots, and a gap in the research on what factors contribute to consumers' intention to continue using them. This research aims to analyze the relationship of the TAM and ISS dimensions, continuing to use satisfaction and brand attachment as mediators, and using the need for interaction with the employee as a moderating dimension. The results indicated that the role of brand attachme… Show more

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Cited by 25 publications
(16 citation statements)
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References 77 publications
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“…Mobile check-in and keyless entry systems allow guests to bypass the front desk and access their rooms directly through smartphone apps, enhancing convenience but also reducing waiting times. Chatbots and virtual assistants powered by AI have become common in the industry providing real-time customer support, answering inquiries, assisting with bookings and addressing concerns 24/7 (Tércio Pereira et al ., 2022).…”
Section: Technology Benefits and Challengesmentioning
confidence: 99%
“…Mobile check-in and keyless entry systems allow guests to bypass the front desk and access their rooms directly through smartphone apps, enhancing convenience but also reducing waiting times. Chatbots and virtual assistants powered by AI have become common in the industry providing real-time customer support, answering inquiries, assisting with bookings and addressing concerns 24/7 (Tércio Pereira et al ., 2022).…”
Section: Technology Benefits and Challengesmentioning
confidence: 99%
“…They add value to the trip by going beyond simple customer care interactions. Using chatbots to book hotels and restaurants, get information about local accommodations, and learn about special offers prior to the visit; taking advantage of room service, housekeeping, food ordering, transportation and other services that enhance visitor participation; and engaging in activities that add a personal touch, like sports, massages and spa treatments; numerous activities are provided following the encounter, such as expressing how satisfied you are Parmar et al (2019), Pereira et al (2022), Orden-Mej ıa and Huertas (2022a).…”
Section: Chatbots In Tourism Industrymentioning
confidence: 99%
“…Chatbots have disadvantages as well as advantages. For businesses, these are listed as data protection (Colace et al, 2018), image and reputation risk, inability to answer complex questions of guests (Pereira et al, 2022) and lack of creativity and emotion; For tourists, ethical concerns are stated as (Luo et al, 2019), privacy and data protection (Pagallo, 2013) and disappointment and dissatisfaction caused by unanswered questions (Buhalis and Cheng, 2020).…”
Section: Chatbots In Tourism Industrymentioning
confidence: 99%
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“…Private firms involved in space tourism like Blue Origin, Virgin Galactic and SpaceX use AI to provide the essential safety standards for the success of this sector (Ramesh et al , 2021). Future innovations in space tourism technologies, such as robotics, will require AI applications (Toivonen, 2022), while AI is being increasingly applied across the tourism industry, including optimizing cruise ship operations (Buhalis et al , 2022), using chatbots (Pereira et al , 2022) and automation (Webster and Ivanov, 2020).…”
Section: Literature Review and Hypotheses Developmentmentioning
confidence: 99%