We report on the synthesis and third‐order nonlinear optical (NLO) properties of new asymmetric (push–pull) and symmetric chromophores based on the 3,3′‐bipyridine core. The nonlinear refraction as well as the linear and nonlinear absorption of these compounds has been studied, in solution, by spectroscopy and picosecond single‐shot Z‐scan measurements. The results are very promising in terms of non‐resonant, nonlinear refractive index in the near infrared, particularly with enhancement of the (nonlinear efficiency/transparency) trade‐off afforded by the symmetrization of the chromophores. A new polymer with this structural design has also been investigated.