2021
DOI: 10.1051/e3sconf/202123604055
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New Media-based Health Communication in China-An empirical investigation aimed at innovation of new media

Abstract: In this research, an empirical investigation is made to analyze the operation mode, effect, and feedback of digital health communication, which is based on China’s new media, and the result shows that: firstly, although the common new media’s means of communication are diverse and the profit mode is varied, traditional means such as articles and videos still prevail. Yet, new media has a heavy dependence on the profit mode based on network advertising and online shopping, while the operation mode profiting by … Show more

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